With a plethora of digital marketing solutions available on the market, it is becoming harder and harder to know what solution is right for you and your clients.
In recent years, white label digital marketing solutions have become some of the leaders in the industry, enabling agencies across the country to offer strategic white label products under their own brand.
However, as the landscape continues to evolve, it is becoming more and more valuable to have a strategic white label digital media agency on your side.
Both white label marketing solutions and strategic white label digital marketing solutions have their merits. As you research the merits behind each solution, the same question will appear over and over; which digital marketing solution is right for your agency?
White labeling has been a growing trend in the digital marketing industry for some time. Many agencies offer white labeled services to their clients.
If you have seen the terms “white label” or “white label marketing” appear over and over when doing your research on choosing a digital partner you may be asking yourself, “What is white label marketing?”
WHAT ARE WHITE LABEL DIGITAL SOLUTIONS?
White labeling is the practice of offering rebranded products or services and passing them off as your own.
Through this process, the company white labeling a product can provide their audience with a new product or service without needing to reinvent the wheel or develop a complete in-house team.
For example, say you have several clients who wish to run a pay per click (PPC) or paid search campaign.
Not having much experience in this space, you decide to white label a PPC solution.
By working with a reseller company to offer white label PPC marketing solutions, you can rebrand or repackage their services as your own.
Therefore while your customers are receiving the services from your company, Agency A, the solutions are provided by the White Label Company, unbeknownst to your clients.
HOW WHITE LABELING WORKS
White-label products or services are produced by a provider, or reseller company, and are rebranded and resold to consumers by another company, for example, Agency A.
White labeling gives the provider access to a large distribution network or additional revenue streams while their reseller partners such as Agency A can expand their product or service offerings to their own customers.
The key to white labeling is anonymity; consumers who buy the end product are completely unaware it was originally produced by a white label provider.
Many products or brands are white-labeled and resold without the consumer even realizing it.
WHAT WHITE LABELING CAN DO FOR YOUR AGENCY
Now that you understand the concepts behind white labeling products and services, you are probably wondering, “What can White Labeling do for me?”
Access to Industry Innovations
If you wanted to offer solutions without white labeling, it could mean lots of time spent building your own internal team.
That means finding the right employees, having the right systems in place, and giving your team room to innovate and shine.
Unfortunately, this process can take years and in the end, your internal team might not be able to outperform your competition.
When you white-label your products, you gain access to the latest industry innovations since you are working with an experienced team.
Great Results on a Budget
Without having to recruit, hire, and train an entire team, you will be saving time, money, and lots of headaches by going with a white label solution.
As more and more agencies look for expanded marketing solutions, you need to be offering a solution that is more affordable and better performing than your competitors.
White labeling enables you to get results while saving a ton of money in employee expenses.
Create New Revenue Streams
Perhaps the most important aspect of choosing to work with a white label digital company is your ability to create new revenue streams.
When working with a top-tier or strategic white label company, you will be able to offer all of their services as your own.
This enables you to offer more services to your customers, as well as create new revenue streams for your agency.
Why Offering A Complete Digital Solution Will Grow Your Agency
The Easiest Way To Grow Your Agency's Revenue
WHITE LABEL VS PRIVATE LABEL
Generally, the terms “white label” and “private label” are used interchangeably and are often the same thing when referring to services.
The difference is that “private label” is commonly used when referring to tangible products.
For example, when a cereal company like Kellog’s “private labels” their cereal to a retailer so that the retailer can offer the same cereal under their own brand or a generic brand.
In the digital marketing space, the term “private label” is not often used when referring to a reseller company.
No matter how you look at it, a product or service is being sold and is made to be re-brandable so that the seller can sell it to the consumer under their own name.
WHITELABEL VS CO-BRANDING
While white-label and private label are the same thing, a co-branded product cannot be white-labeled.
Co-branding is when the original supplier’s brand is added to the product as well as the branding of the co-seller.
This method effectively leverages the brand power of the better-known brand to assist in the sales of the lesser-known brand.
An example of co-branding is when Red Bull and Go Pro joined forces to sponsor the “Stratos” event, where performer Felix Baumgartner jumped from a space pod with a GoPro strapped to his body.
This event proved to be extremely popular and boosted both Red Bull and GoPro’s brands, especially as GoPro was just starting to make a name for themselves.
Co-branding enables you to leverage a vendor’s brand and expertise to boost your own products or services.
It allows you to reduce resources and perform faster on-boards since your co-branded vendor already has the infrastructure to quickly onboard clients.
There are also some negatives when it comes to co-branding.
When you resell a vendor’s brand you may actually be strengthening their branding.
You also generate less profit since the vendor’s margins and pricing is controlled.
It is also important to keep in mind that a co-branded vendor may end up taking your own customers from you in the long run.
WHITE LABEL VS CO-BRANDING