The DevTeam Alpha News Aggregation service has sourced the following article originally published on WP Engine:
Driving organic traffic to your website is a critical part of your digital marketing strategy, and SEO remains a major focus for doing just that. But SEO is getting harder, additional strategies like paid search are becoming more expensive, and making an impact on social seems like a never-ending—and costly—challenge.
Now more than ever, it’s crucial to find ways to grow your business without breaking the bank.
One area you may be overlooking is retention. Retaining the traffic you already have–finding ways to get those visitors to stay on your site(s) longer and keep them coming back—is hugely important, as is making sure those customers are engaged and converting. Are you doing everything you can to keep visitors on your site(s)?
According to SEO expert and influencer Neil Patel, the next big trend (and what many people have been missing out on) is figuring out how to grow your business by focusing on retention, while still working on filling the top of the funnel.
In WP Engine’s upcoming webinar, Retention is the New Growth, you’ll hear from Neil as he walks through strategies, tactics, and tools you can start using now to add retention efforts into your 2020 initiatives!
Experience Level: Beginner to Advanced
Duration: 45 minutes (including Q&A)
In this session, we cover (or you’ll learn):
- Neil’s journey, starting with SEO as the primary growth tactic
- How to grow more holistically by shifting focus to retention
- Strategies and tactics for retention
- Neil’s favorite tools
(Can’t make it to the live event? Register anyway and we’ll send you a link to the recording afterward.)
More about our expert speaker:
Co-Founder Neil Patel Digital
Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.
Learn more about WP Engine by visiting their website.