The DevTeam Alpha News Aggregation service has sourced the following article originally published on WP Engine:

The holiday season is just around the corner and for many businesses, that means it’s time to get ready for the busiest part of the year.

This is certainly true for brick-and-mortar shops, but as high-profile online shopping events like Black Friday and Cyber Monday have shown, the holiday season is also peak traffic season for anyone who does business online.

Success during these high-traffic days boils down to one thing: the performance of your website, and its ability to withstand higher-than-usual traffic. If your site crashes under too much stress, all the preparation you’ve done for the holiday rush could be for naught.

With your bottom line very much on the line, it’s best not to leave the variable of load capacity and your site’s bandwidth up to chance. Instead, understanding the amount of traffic your site can handle should be an integral part of your holiday preparations.

Enter load testing, which is a type of performance testing that simulates real-world load on any software, application, or website, and can help you determine how many visitors your site can handle at any given time. Proper load testing can help you assess things like scaling capabilities, lifecycle hooks, security risks, automatic code deployment, health checks, and target tracking, among other things.

Most of all, load testing your site ahead of the holiday season can help you better prepare for an expected (or unexpected) burst of traffic and give you peace of mind, knowing that your web properties are ready to help your businesses grow.

To find out more about load testing, why you should load test your site(s), and how to get started, check out our white paper “Preparing for Peak Traffic: A Load Test Guide.”

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