search engine marketing & PPC
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PPC ensures that your advertisement is listed at the top of the first page when a potential customer searches relevant keywords via the search engine.
Pay-Per-Click, also known as PPC, is a branch of Search Engine Marketing, in which a business lists an ad on a search engine, which is usually Google or Bing. Every time that ad is clicked, thereby sending a visitor to that website, the search engine collects a small fee from that business.